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   » » Wiki: Joe Sugg
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Joseph Graham Sugg (born 8 September 1991) is an English . In 2012, he began posting videos on the channel ThatcherJoe, which peaked at over 8 million subscribers. In 2018, he was a finalist on the sixteenth series of Strictly Come Dancing, and in 2019, he portrayed Ogie Anhorn in the West End production of Waitress. He is the younger brother of fellow YouTuber .


Early life and ancestry
Sugg was born in , , and attended The Corsham School in , Wiltshire, where he gained two A*s, an A and a B in his A-levels. The name of his 'ThatcherJoe' channel is derived from his apprenticeship as a . He is the younger brother of , who is also a blogger and internet personality, known on YouTube as Zoella.

In a November 2021 episode of Who Do You Think You Are?, Sugg discovered that his ancestors from were working in electrical telegraphy in the early years of its development and implementation. He also found that his 7× great-grandparents were refugees from Frênes in who fled religious persecution in France and made their way to Jersey in the mid-eighteenth century. He also discovered that another ancestor lived and worked in late 17th-century London as a jeweller and survived the Great Fire of London.


Career

YouTube
Sugg created his 'ThatcherJoe' channel in December 2011 and reached the one-million-subscriber mark two years later. His channel became known for its pranks, impressions and challenge videos, such as the Whisper challenge, which became a popular YouTube trend after Sugg created a YouTuber version of the challenge in 2014. In January 2013, Sugg began his vlogging channel, 'ThatcherJoeVlogs', and in June 2014, he created his gaming channel, 'ThatcherJoeGames'.

In September 2020, Sugg announced that he would be the voice of the robot R-41 in Daleks!, an animated series which was released on YouTube in November 2020 as part of Time Lord Victorious.

In May 2022, it was revealed that Sugg had voiced the host of an animated chat show aimed at children and families called Corpse Talk, based on a series of graphic novels and comics about various historical figures, which is available on YouTube.


Film and television
Sugg had an uncredited voiceover role as a in the 2015 UK version of the film . Also in 2015, Sugg appeared alongside in the direct-to-DVD film Joe and Caspar Hit the Road, which was shown on British television channel E4 in April 2016. A second DVD, Joe & Caspar Hit the Road USA, was released in 2016. Alongside fellow YouTubers and , Sugg starred in an episode of the British television show Release the Hounds, which aired in March 2017.

In 2018, Sugg became the first 'social media star' to appear on Strictly Come Dancing, and he was partnered with professional dancer . The pair reached the final and finished as runners-up. Shortly after the final, the BBC announced Sugg as co-presenter of New Year Live, alongside . On 22 February 2019, Sugg co-hosted The One Show on BBC One, with Alex Jones, and he was one of the hosts for the telethon on the BBC on 15 March 2019.

Sugg voiced Gus in the UK version of the film (2019). In May 2019, he guest starred on the show, The Amazing World of Gumball, as the voice of Azreal in the UK version of the episode; The Drama. In July 2019, Sugg announced that he would have a cameo voiceover role in the 2019 film .

In March 2020, Sugg appeared as a contestant on The Great Stand Up to Cancer Bake Off, in which he fainted due to a flesh wound, but recovered to take the title of Star Baker.

It was announced in August 2020 that Sugg would make his television acting debut in the fourth season of the BBC One drama . In May 2021, it was confirmed that Sugg had joined the cast of the animated adaptation of The Amazing Maurice, which was released in December 2022.


Music and stage
Sugg was a member of the YouTube Boyband, which raised money for and became a viral hit. He also featured on the 2014 single "Do They Know It's Christmas?" as part of the Band Aid 30 charity supergroup, raising money for the Ebola virus epidemic in West Africa. In September 2018, Sugg collaborated with and then-housemate Byron Langley to take part in a YouTube one hour song challenge and released "You Want My Sister". In January 2020, Sugg released his solo debut single, "Say It Now". In August 2021, he released his second single, "Wild Things".

In August 2019, Sugg was cast as Ogie Anhorn in the musical Waitress in London's West End. He debuted in the role on 9 September 2019, and gave his final performance on 30 November 2019.


Graphic novels and book
Sugg created the storyline and characters for the Username: Evie, published in 2015 by Hodder & Stoughton.
(2015). 9781473619135, Hodder & Stoughton.
The writing is by , with illustrations by Amrit Birdi. The story is about bullied teenage schoolgirl Evie, who dreams of a place she can be herself. Her terminally ill father creates a virtual reality for her, but dies before it is completed. After he leaves her an app that allows entry, Evie is transported into a world where everything is influenced by her personality.
(2015). 9781473619128, Hodder & Stoughton. .
Username: Evie became the fastest-selling graphic novel in the UK since records began, selling 13,745 copies in its debut week. A sequel, Username: Regenerated, was published in 2016, and the third and final graphic novel in the series, Username: Uprising, was released in 2017.

In March 2022, Sugg announced that he had written a book called Grow, a part memoir, part practical guide about reconnecting with nature in the digital age, which was published in September 2022.


Businesses
In 2018, Sugg and established a management company, Margravine (now ), to support up-and-coming digital talent.

In August 2022, it was announced that Sugg's production company Final Straw Productions had partnered with BBC Studios to develop entertainment and factual entertainment formats for audiences of all ages. In 2024 Final Straw Productions released a dating show pilot on YouTube called "Date Me At My Worst", hosted by TikTok star Max Balegde.


Strictly Come Dancing
From September 2018, Sugg participated in the sixteenth series of Strictly Come Dancing, partnered with Australian dancer . They reached the final, finishing as runners-up.

1Jive / "Take On Me"677727No elimination
2Charleston / "Cotton Eye Joe"788831Safe
3 / ""676726Safe
4Cha-Cha-Cha / "Just Got Paid"577726Safe
5 / "Rainbow Connection"678829Safe
6 / "Youngblood"899935Safe
7 / "Pompeii"799934Safe
8 / ""788932Safe
9 / "Dancing Fool"810101038Safe
10 / ""78101035Safe
11Salsa / "Joseph Megamix"8991036Safe
12 / "This Year's Love"6878 Safe
/ "Red Right Hand"688830
Final / "Pompeii"9101010 Runner-up
/ "I Bet You Look Good on the Dancefloor"910101039
Charleston / "Cotton Eye Joe"991010

Notes
filled in for Tonioli


Strictly Come Dancing: The Live Tour! 2019
Sugg, along with his professional dance partner Dianne Buswell, appeared in the Strictly Come Dancing Live! tour during January and February 2019. The pair made Strictly Live Tour history by winning 25 shows in a row against six other couples, later becoming the overall tour winners having won 28 of the 29 shows.

Joe Sugg & Dianne Buswell28197%
& Aljaž Skorjanec1243%
& 040%
& 000%
& 000%
& 000%
& 000%


Strictly Come Dancing: The Official Podcast
In August 2019, it was announced that Sugg would be taking over as co-host of the show's official podcast, which he presented until 2023.


2019 Christmas special
On 5 November 2019, it was announced that Sugg would be participating in the 2019 Christmas special episode. A week later it was revealed that he would be dancing with Dianne Buswell, as he did in series 16 of the show.

/ ""10101010402nd


Personal life
Sugg has been in a relationship with , his dance partner from Strictly Come Dancing, since late 2018. The couple confirmed that they were living together in August 2019, and in February 2021, they revealed that they had bought a house together. In September 2025, the couple announced that they were expecting their first child, a son.

Sugg is an ambassador for the charity .


Filmography

Film
2015Kyle the SeagullVoice role; UK version
Joe and Caspar Hit the RoadHimself
2016Joe and Caspar Hit The Road: USAHimself
2019GusVoice role; UK version
Pizza BoyVoice role
2022The Amazing MauriceSardinesVoice role


Television
2017Release the HoundsHimselfContestant
2018Strictly Come DancingHimselfRunner-up
2018–2019New Year's Eve FireworksCo-hostWith
2019The One ShowCo-hostWith Alex Jones; 1 episode
The Amazing World Of GumballAzrealVoice role; UK version
Strictly Come Dancing Christmas SpecialHimselfRunner-up
2020Would I Lie to YouHimselfGuest panellist
The Great Stand Up to Cancer Bake OffHimselfContestant; winner
I'll Get ThisHimselfContestant
HimselfGuest presenter
Daleks!R-41Voice role
2021Michael McIntyre's The WheelHimselfParticipant
SamRecurring role; 3 episodes
Who Do You Think You Are?HimselfParticipant
2022Richard Osman's House of GamesHimselfPanellist; weekly champion
2023Great British MenuHimselfGuest judge
HimselfContestant
2025The Hit ListHimselfContestant; winner


Stage
2019WaitressOgie Anhorn


Podcast
2019–2023Strictly Come Dancing: The Official PodcastCo-presenter


Awards and nominations
2015BBC Radio 1's Teen AwardsBest British Vlogger
2016Streamy AwardsBest International YouTube Channel
2019Global AwardsSocial Media Superstar
2020WhatsOnStage AwardsBest Supporting Actor In a MusicalWaitress

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